International Journal of Economics, Business and Management Studies

Volume 1, Number 1 (2012) pp 30-35 doi | Research Articles

 

Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance

Arsalan Mujahid Ghouri 1Faisal Saleem 2Abdul Malik 3
1 University Pendidikan Sultan Idris, Malaysia
2 PhD Scholar KASBIT, Pakistan
3 Federal Urdu University, Pakistan

Abstract

This short paper is the extended part of Ghouri, et al. (2011) study. This paper presents the finding about
the owners of restaurant and catering businesses marketing practices. This study showed their mindset
about the marketing practices. The findings suggest that owners of restaurants and catering businesses
practicing advertising and pricing better as compare to overall results of previous study Ghouri et al.
(2011). As owner are the whole and soul of the business and can visualize the business and its activities
from the top, so he/ she taking right decision regarding advertising and pricing activities of marketing.
Overall marketing practices as perspective of owners are very influential on performance which indicated
the owners’ will and believe about the marketing practices.

Keywords

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