International Journal of Marketing Practices

Volume 3, Number 1 (2016) pp 24-32 doi 10.20448/806. | Research Articles


The Task, Challenges and Strategies for the Marketing of Tourism and Relaxation Services in Nigeria

Adewale, A. Adekiya 1
1 Department of Business Administration and Entrepreneurship, Bayero University, Kano, Nigeria


The objective of this paper was to examine the tasks, challenges and strategies for the marketing of tourism and relaxation services in Nigeria. for the achievement of this objective, a documentary research approach, which involves a review of secondary data from past and current literature relating to the economic benefits of tourism, the Nigerian tourism industry, the process of tourism marketing, the strategies for an efficient tourism marketing and finally, the challenges of marketing tourism products in Nigeria was carried out. Findings indicate that Nigeria is blessed with a variety of tourism potentials that could make it a globally competitive tourism destination. However, various social, cultural, political and technological challenges serve as an impediment to the achievement of this feat. In the light of the above findings, suggestions and recommendation that borders on creating a conducive atmosphere for vibrant tourism industry were made.


Challenges Strategies Marketing Tourism Relaxation services.


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