International Journal of Marketing Practices

ISSN (Online): 2308-2755
Website: www.onlinesciencepublishing.com
Latest Issue: Volume 3, Number 1 (2016)

Apply for Editorial Position

Article lists
The Relationship between Brand Trust and Customer Loyalty: The Moderating Impact of Demographic Characteristics
Adewale, A. Adekiya,  Bamidele, A. Adepoju

International Journal of Marketing Practices 2016 , 3 ( 1 ) ,1-23
DOI: 10.20448/806.3.1.1.23

Contemplations for Opening the First McDonald’s Restaurant Franchise in the IT Capital of India’s Bangalore
Shrabanee Shah,  Bahaudin G. Mujtaba

International Journal of Marketing Practices 2016 , 3 ( 2 ) ,33-46
DOI: 10.20448/806.3.2.33.46

Creating an Organizational Culture of Delightful Customer Intimacy at Publix Super Markets, Inc
Bahaudin G. Mujtaba,  William C. Johnso

International Journal of Marketing Practices 2016 , 3 ( 2 ) ,47-67
DOI: 10.20448/806.3.2.47.67