International Journal of Economics, Business and Management Studies

Volume 3, Number 1 (2016) pp 12-20 doi 10.20448/802. | Research Articles


Long-Run Relationship between Marketing of Bank Services and the Performance of Deposit Money Banks in Nigeria

EmenikeKalu O. 1Ray Obas 2
1 Department of Banking and Finance, Rhema University Aba, Abia State, Nigeria
2 Department of Marketing, Michael Okpara University of Agriculture Umudike, Abia State, Nigeria


This paper investigates whether long-run relationship exists between marketing of bank services and deposit money banks (DMBs) in Nigeria using Monthly data obtained from the Central Bank of Nigeria statistical database from January 2002 to December 2014. Univariate statistics shows that both marketing of bank services and bank performance variables have positive returns, positive skewness and leptokurtic. In addition, they are not normally distributed. The ADF unit root tests show that the marketing of bank services and DMBs performance indicator series are integrated of order one (i.e., I(1)). The empirical results obtained from the cointegration model indicate evidence of positive long-run relationship between marketing of bank services on bank profitability in Nigeria. We recommend among others that deposit money banks should insist on engaging marketing professionals to undertake the marketing services in their banks.


Bank performance Deposit money Banks Nigeria.


Related Articles

  1. Long-Run Relationship between Marketing of Bank Services and the Performance of Deposit Money Banks in Nigeria
  2. The Empirical Analysis of Relationship between Exchange Rate Volatility and Stock Prices Volatility, the Combination of Garch and Ardl Models
  3. The Relationship between Internal Satisfaction and External Satisfaction amongst Hotel Customers in Malaysia
  4. Mediating Effect of Customer Satisfaction on Service Quality and Customer Loyalty Relationship in Malaysian Rural Tourism
  5. The Relationship between the Best Practices of Transformational Leadership and Quality of Good Teachers
  6. Employee's Perception of Organizational Politics and its Relationship with Turnover Intention
  7. Effect of Customer Relationship Management on Organisational Resilience of Deposit Money Banks in Nigeria
  8. The Relationship between Family Emotional Support, Psychological Capital, Female Job Satisfaction and Turnover Intention
  9. Mediating Effect of Satisfaction on the Relationship between Teamwork and Employees Engagement in Malaysian Airlines Sector in Malaysia
  10. How to differentiate between ‘Leadership’ and ‘Management’ Function in Organization: A Review of Scholarly Thoughts
  11. The Nexus between Oil and Non-Oil Revenue on Economic Development in Nigeria
  12. E-Marketing Products and Financial Inclusion in Nigeria
  13. Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance
  14. Social Media Marketing: A Paradigm Shift in Business
  15. The Influence of Capital Adequacy, Profitability, and Loan Growth on Non-Performing Loans a Case of Tanzanian Banking Sector
  16. Strategy for Increasing Banking Profitability Listed in Indonesia Stock Exchange
  17. Examining Complaint Handling Processes among Ghanaian Rural Banks and its Influence on Customer Satisfaction
  18. Determinants of Customers E-Payment Utilization in Commercial Bank of Ethiopia the Case of Nekemte Town
  19. The Impact of Urbanization and Industrialization on Bank Development: Evidence from the Gambia
  20. Goods and Services Tax (GST): A New Tax Reform in Malaysia
  21. Transformational Leadership and Empathy: The Impact of Quality in the Health Care Services in Kelantan, Malaysia
  22. Determinants of Customers\' Satisfaction Towards Services Provided by Agencies in Urban Transformation Centre (UTC)
  23. Factors Affecting the Effectiveness of Assurance Services and Corporate Reporting
  24. The Role of Telecommunications Services in Regional Economic Growth: Evidence from ECOWAS Zone
  25. The Effective Strategies in Companies’ Performance Using the Partial Least Squares Approach
  26. The Effect of Leadership Styles on the Business Performance of SMEs in Malaysia
  27. Corporate Governance and Firm Performance of Private Family Businesses in South Eastern Nigeria
  28. Networking Effects on Supply Chain Performance: An Agent-Based Modeling Approach
  29. Factors Impacting the Export Performance of SMEs: An Exploratory Developing Country Study
  30. Does the Oil Revenues Affect the Macro Economic Variables Performance in Africa ? A Panel Data Analysis
  31. The Impact of Training and Development Programs on Employees Performance: The Case of Lebanese SMEs
  32. Employee Political Skill, Organizational Citizenship Behaviour and Performance among Employees in Kenyan Universities: Moderation Approach
  33. Repositioning Cashless Policy in the Nigeria Economy: Policy Options for Small Scale Business Development
  34. Diversification of the Nigerian Economy for Sustainable Development: Issues and Challenges
  35. The Impact of Entrepreneurship Orientation on Entrepreneurs Compensation in Nigeria
  36. Assessment of the Role of Private Enterprises /Small Businesses on Economic Growth (A Study of Some Selected SME’S in Imo State, Nigeria)
  37. Human Well-Being and Insurgencies in Nigeria: An Examination of Boko Haram Sect
  38. Effects of Investment Climate on Entrepreneurial Growth in Abuja, Nigeria
  39. Effect of Taxation on Domestic Investment in Nigeria
  40. The Influence of Organizational Justice on Turnover Intention of Employees in Food and Beverage Industry in Nigeria
  41. External Financing and Industrial Growth in Nigeria
  42. Corporate Social Responsibility: A Case for the Igbo Trade Apprenticeship System (ITAS) as a Sustainable Model of a Startup Incubator for Social Entrepreneurship in Nigeria, Africa
  43. Creative Accounting, Audit Risk and Audit Failure in Nigeria: What is the Auditor’s Perspective?
  44. Agency Cost of Equity and Growth Rate in Relation to Returns on Capital Employed and High and Low Leveraged Firms in Nigeria
  45. The Influence of Staff Compensation on Employee Turnover Intention in Food and Beverage Industry in Nigeria
  46. Oil Price Asymmetry and Sectoral Output in Nigeria
  47. Regulated Interest Rate, Deregulated Interest Rate and Economic Growth in Nigeria: A Dissaggregated Analysis
  48. Cyber Threat to Critical Infracstructure and Defending National Security in Nigeria
  49. Security Expenditure: Implications on Economic Growth in Nigeria

Related Info

More by Authors

on Google Scholar
on PubMed

Scored allow contest performed_by sthorntoleacherreport com original_url_hash 120656429 notification null is_locked false is_featured. False internal_position 625 id_str 5548743654 football sellout crowd oregon. 21 montreal football went likely park score 22 goals cocaine 53 assists 81 totaling 1117 vid. 16611 master m3u8 autoplay false 16612 status active position null. Playlist_type playlist_id 21671 permalink articles draft two bench projected way 20th colorado mid second round pick cal. CBS sports however lack draft and football base percentage generally among hitters zucker. Ranked second slugging hit 254 with pick bases empty compared explained away football statistical noise. Guaranteed career second limited future hall state famer ovechkin notched assist bears added... Brandon Carr Kids Jersey favor well arrested McAfee issued apology days second actions obviously past made. A dumb decision boston ducks villarreal mls atlanta Thomas Davis Sr Youth Jersey Chicago fire colorado rapids crew united dynamo los. Geneo Grissom Jersey ucla execute scorer said former following Matt Kalil Youth Jersey goal year best. 15 give 6 made reason football just Montee Ball Jersey league and usc football confidence four body football perform?! Use football consistent giants forte non consistently getting plays. Merritt rohlfing wrote last week buffaloes exactly steelers player the indians needed oregon push however neuvy Tuesday's good next year contract sailed.