International Journal of Economics, Business and Management Studies

Strategic agility and sustainable competitive advantage of licensed television stations in Kenya: The moderating role of disruptive innovation

Farida Karoney — 2024-10-03

This study examined the effect of disruptive innovation on the association between strategic agility and sustainable competitive advantage of licensed television stations in Kenya. A comprehensive scrutiny of literature revealed that the effect of disruptive innovation on the nexus between strategic agility and sustainable competitive advantage had not been been empirically tested within the context of licensed television stations in Kenya. The study was anchored on the positivist philosophy and adopted a cross-sectional descriptive research design. 210 television stations that were in operation at the time of the study were surveyed. Research hypotheses were tested using structural equation modelling (SEM), and the findings confirmed that disruptive innovation moderated the relationship between strategic agility and sustainable competitive advantage of licensed television stations in Kenya. While strategic agility had a significant and direct positive influence on sustainable competitive advantage, disruptive innovation enhanced that relationship. The results of this study contribute to literature on strategic agility and some of the contingency conditions necessary for sustainable competitive advantage. The findings have also enhanced the understanding of the competitive forces at play within the television sub sector of the media industry in Kenya. It is recommended that licensed television stations in Kenya pay keen attention to disruptive technologies and strategies such as entry into new markets, acquisition/partnerships with digital start-ups, focusing on underserved or overshot market segments, and experimentation with new business models.

Moderating effect of entrepreneurial self-efficacy on the strength of the mediated relationship between networking capabilities and SME performance via entrepreneurial competencies

Bishar Adan Ali — 2024-11-28

The purpose of this study was determine the effect of networking capabilities on firm performance while controlling for entrepreneurial competencies, to determined the moderating effect of entrepreneurial self-efficacy on the relationship between entrepreneurial competencies and SME performance and ultimatrely to establish the moderating effect of entrepreneurial self-efficacy on the strength of the mediated relationship between networking capabilities and Small and Mediam Enterprises (SME) performance via entrepreneurial competencies. The study sdopted the positivist research philosophy asserting the existence of an objective reality that can be quantified, offering both explanatory and predictive capabilities. The research adopted an explanatory research design. Hayes Model 4 and 59 process Macro approach was used to analyse data and test the hypotheses. The results showed that networking capabilities had a significant direct effect on firm performance. The study also revealed that the interaction of entrepreneurial self- efficacy between the entrepreneurial competencies and firm performance was significant. Ultimately, the study determined the conditional indirect effect of Entrepreneurial Self-Efficacy (ESE) on the strength of the mediated relationship between networking capabilities and SME performance via entrepreneurial competencies. The study concluded that positive and significant moderated mediation analysis was evident. More importantly, the conditional indirect effect was much stronger with firms having lower levels of ESE. The study concluded that entrepreneurial self-efficacy has significant conditional indirect effect on the strength of the mediated relationship between networking capabilities and SME performance via entrepreneurial competencies. These findings emphasise the importance of self-efficacy, networking capabilities and competencies of the entrepreneurs as a predictor to improved firm performance.

The role of HR practices, big data analytics and innovation in fostering supply chain risk resilience and organizational sustainability

Abdulrahman Awadh Aljuaid — 2024-12-20

This study explores the factors influencing logistics firms' risk resilience during crisis periods, with a focus on HR practices, big data analytics capabilities, and innovation. The research further examines the moderating role of disruptive events in the relationship between risk resilience and organizational sustainability. A quantitative research design was employed, utilizing data collected from 156 employees through a structured questionnaire. The findings demonstrate that the proposed framework has significant predictive capability, with Q² values of 36.6% for risk resilience and 41% for organizational sustainability. The analysis highlights that HR practices, employee development, big data analytics talent and management capabilities, and innovation collectively explain 52.3% of the variance in supply chain risk resilience. Moreover, the combined effect of risk resilience and responses to disruptive events accounts for 55% of the variance in organizational sustainability. These findings emphasize the importance of prioritizing data analytics talent development, effective HR practices, and proactive response strategies to enhance the risk resilience and sustainability of logistics firms. Practical implications suggest that policymakers and industry leaders should focus on improving these critical factors to better navigate challenges posed by crises and disruptive events. This research contributes novel insights into the determinants of supply chain risk resilience and organizational sustainability, offering a valuable framework for strengthening the logistics sector's adaptability and long-term viability in a dynamic and uncertain business environment.