Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance

Authors

  • Arsalan Mujahid Ghouri University Pendidikan Sultan Idris, Malaysia
  • Faisal Saleem PhD Scholar KASBIT, Pakistan
  • Abdul Malik Federal Urdu University, Pakistan

Abstract

This short paper is the extended part of Ghouri, et al. (2011) study. This paper presents the finding about the owners of restaurant and catering businesses marketing practices. This study showed their mindset about the marketing practices. The findings suggest that owners of restaurants and catering businesses practicing advertising and pricing better as compare to overall results of previous study Ghouri et al. (2011). As owner are the whole and soul of the business and can visualize the business and its activities from the top, so he/ she taking right decision regarding advertising and pricing activities of marketing. Overall marketing practices as perspective of owners are very influential on performance which indicated the owners’ will and believe about the marketing practices.

Downloads

Download data is not yet available.

How to Cite

Ghouri, . A. M. ., Saleem, . F. ., & Malik, A. . (2012). Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance. International Journal of Economics, Business and Management Studies, 1(1), 30–35. Retrieved from http://onlinesciencepublishing.com/index.php/ijebms/article/view/278

Issue

Section

Articles